Grade Level: 9, 10, 11, 12
Length of course: Year
Course Overview: Marketing is an introduction to the world of business. Students will learn the three important areas fundamental to successful marketing: economic, business and marketing, and human resource foundations. They will also learn about the major marketing activities, which include the development of the four P’s: product, place, price, and promotion. Students will develop useful marketing skills as they review many current business applications of marketing, and complete a variety of real world marketing activities. Students will write a complete business plan for a business of their choice and explore other entrepreneurial possibilities.